Lower quality and high prices limit juice exports

The lower quality of orange juice in the current crop (2024/25) and high prices have been limiting Brazil’s exports of the product, according to researchers from Cepea.

According to Comexstat data compiled by the research center, the country shipped 730.948 thousand tons of orange juice in concentrated equivalent (66° Brix) from July 2024 to May 2025 — a volume 22.4% lower than in the same period of the previous season (from July 2023 to May 2024).

In the first 11 months of previous harvests, the volume of juice sent abroad approached 1 million tons. In the domestic market, Cepea surveys show that the Corpus Christi holiday and mild weather restricted demand for oranges while supply continues to increase.

This context has put downward pressure on fruit prices. From June 16 to 20, the average cost for fresh “pera” oranges was R$ 63.07 per 40.8 kg box, a decrease of 0.84% compared to the previous week. For fruit delivered to processing plants, the average fell 0.5% in the same comparison, to R$ 44.53 per 40.8 kg box.

Source: Cenário MT

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